Soto Life: X-Mas Shabang Recap
Christmas is near, there is snow in Berlin and a few days ago, we were exactly in the right mood for this happy time of the year. Together with our friends from Highsnobiety, Artschoolvets, This is...
View ArticleSoto Invite: Gogy Esparza Vanilla Book Launch
Don’t plan anything for Saturday – or cancel it if you already have! Because we invite you to a special event at SOTO: the launch of Gogy Esparza’s new photography book Vanilla. The artist is...
View ArticleSoto Like: STR.CRD 2012 DOCUMENTARY
STR.CRD is Africa’s no.1 Urban Youth Culture platform for fashion, music, sneakers, graffiti, skate, dance, photography culture. In it’s third year, the event was held over three days in the hip...
View ArticleSOTO Life: Vanilla Book Launch Recap
Guys, it was a BLAST! Thank you for the amazing book launch event at SOTO and the great after party at ‘Le Chat Gris’. Our friends were welcome to enjoy a few drinks with us at the store same as party...
View ArticleSOTO Life: Happy 3rd birthday
Today is the day: SOTO celebrates its third birthday! From the very beginning and planing to the recent day, there have been happy times, there have been stressful times, there have been sad times and...
View ArticleSOTO Invite: SOTO Summer Party
The sun has finally arrived here in Berlin! A good reason to celebrate – or at least, that’s what we thought and organised our very own SOTO Summer Party on Saturday! The lovely “Girls Girls Girls” DJ...
View ArticleSOTO Life: Summer Party Recap
WOW – that really was something! We had a blast at our SOTO Summer Party with Girls Girls Girls from Paris, Lee Stuart from Amsterdam and you, guys who made the night unforgettable. A huge thanks to...
View ArticleSOTO Invite: SOTO x AKOG Temporary Store
In collaboration with Munich label A Kind Of Guise, SOTO will open the doors to a temporary retail space in Berlin. Located just down the street from our home location on Torstrasse, the temporary...
View ArticleSOTO Life: SOTO x AKOG STORE LAUNCH EVENT
Thanks to everyone for attending the amazingly familiar launch event of our temporary A Kind Of Guise store at Torstrasse 102 last Saturday! It was a relaxed evening with all of you. Also a big thanks...
View ArticleSOTO People: Video – GGG in Berlin
We’re sure you remember these girls! A few weeks ago, DJ collective Girls Girls Girls visited Berlin and SOTO for a great feature shooting and their amazing performances at our SOTO Summer Party at...
View ArticleSOTO Invite: SOTO WEEK IN BERLIN
BERLIN FASHION WEEK IS SOTO WEEK! 1st – 5th July 2013 | TORSTRASSE 72 & TORSTRASSE 102 Swing by our events for some chitchat, drinks and simply a good time! MONDAY, 1st July, 6pm – 9pm:...
View ArticleSOTO Like: Homie Lover Friend Festival Berlin
Before the SOTO WEEK starts next week, our friends from ‘Homie Lover Friend’ have their annual festival at YAAM in Berlin. The 2nd edition of HOMIE LOVER FRIEND takes place on this Sunday June 30th,...
View ArticleSOTO Invite: Ghongjord at SOTO
GHONGJORD Launch Presentation | 1st July 2013 | 6pm – 9pm | Torstrasse 72 We are proud to introduce a new brand at SOTO: GHONGJORD produces unique bags with a distinct Japanese design sensibility,...
View ArticleSOTO Invite: Kitsuné Tour the Stores
PARISIEN GOES BERLINOIS! Kitsuné ‘Tour the Stores’ at SOTO | 2nd July 2013 | 6pm – 9pm | Torstrasse 72 We are proud to announce being one of ‘Kitsuné Tour the Stores’ stores, presenting an exclusive...
View ArticleSOTO Invite: Marcelo Burlon x IWISHUSUN
Collaboration Launch Brunch at SOTO | 3rd July 2013 | 10am – 1pm | Torstrasse 72 Let’s do something good… and celebrate the launch of the limited collaboration T-shirts by Marcelo Burlon and IWISHUSUN...
View ArticleSOTO Invite: Velour x Le Berlinois & Cast Eyewear
GOTHENBURG MEETS BERLIN MEETS BALI Velour x Le Berlinois Collaboration Launch & CAST Eyewear Presentation 4th July 2013 | 6pm – 9pm | Torstrasse 72 Tonight, we’ll be more international than ever:...
View ArticleSOTO Invite: Le Berlinois x AKOG Collabo Launch
Collaboration Launch | 5th July 2013 | AKOG Temporary Store | 6pm – 9pm | Torstrasse 102 After our amazing opening event of the ‘SOTO presents: AKOG Temporary Store’ just a few steps away from SOTO on...
View ArticleSOTO Life: SOTO WEEK RECAP
It has been an awesome week for us – our very first SOTO WEEK has come to an end and it was amazing because of all of you guys! Thanks for coming by, having lots of nice chats and of course also for...
View ArticleSOTO Invite: Ed Banger Book Signing
LET’S BANG! ED BANGER RECORDS’ art director SO ME “TRAVAIL FAMILLE PARTY” book signing will take place on 7th September 2013 from 6pm – 9pm at our store in Berlin – Mitte. For Berlin Festival, iconic...
View ArticleSOTO Life: 5th Lodown Invitational Video
This really was an extraordinary event to salute Berlin decadence and sports! After a year of abscence the Lodown Golftournament came back in full effect to top the legacy of happy gatherings under a...
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